About Harpeth + Co.
I’m Billie Alberts.
I know what it takes to put an advertising and marketing campaign together, and I know what it feels like to spend my own money on it. My team and I bring both perspectives to the work we do at Harpeth + Co.
Read our story
Our Story
How we got here
From print to radio to digital
I started out in print and went on to spend 12 years in Nashville radio, working with national advertisers and local businesses. When I stepped away from radio in 2009, I opened my own advertising agency. I kept taking on projects as my career evolved, and digital became part of the work alongside print and broadcast.
Putting it to work in our businesses
When I started my real estate career in 2016, I wanted to keep doing advertising work. I began using the agency to support the businesses closest to home. That includes Water Heater Geeks, which my husband Hendrik and I run together, Cole Pearl Real Estate, and my own real estate brand, Billie Alberts.
How we work today
My team handles most of the day-to-day marketing for those businesses, and I stay involved in the strategy and direction. We bring that same experience to other businesses. Running our own has taught us to pay attention to what customers ask, what makes them trust you, and what finally gets them to pick up the phone.
Harpeth + Co. Portfolio