ARPETH + CO.

Advertising and marketing

What We Do

From first impression to the first call.

Give people a clear reason to choose you, show up where they’re looking, and make it easy for them to take the next step to hire you.

Wooded banks and a rocky shoreline along the Harpeth River in Franklin, Tennessee.
01

Brand Positioning

Get clear on who you serve, what sets you apart, and how to say it in a way customers remember you and think of you when they need you the most.

Define who you’re trying to reach and why they should choose you. Then turn that into a message you can use across your website, ads, and everyday conversations.

  • Audience and positioning
  • Core messaging
  • Brand voice
02

Creative & Content

Carry one clear message across your website, social content, and the materials customers see along the way.

Turn the message into materials customers can see and use. That might be a website that explains your services, a series of social posts, or creative for an upcoming campaign.

  • Website content and direction
  • Social content
  • Campaign creative
03

Digital & Advertising

Choose where to spend, build campaigns around a clear offer, and track the calls and inquiries they generate.

Start with a clear offer and choose the channels that make sense for your audience and budget. Track the calls and inquiries that come in so you can decide where to invest next.

  • Media planning
  • Paid campaigns
  • Reporting

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Contact Us

Harpeth River by FranklinCityWatcher, CC BY-SA 4.0. Cropped for display.